SPEAKER_00 0:00

A jingle all a jingle all day jingle all the way.

SPEAKER_01 0:11

Hello jinglers. Hello there, jinglers. Welcome to Jingle All the Way. I'm Bridget. And I'm Heidi. And together we are the number one amateur competitive jingle writing sibling rivalry podcast in the country. Each episode, we write jingles for the same product. We perform them for one another, and then we let our listeners pick the winner. There are four segments. The first, we announce the poll results and feedback from the prior episode's contest. Then we move to our inspiration corner where we dissect a current or former jingle and why we think it works or doesn't. Cheers or jeers. Um, then we unveil the jingles we wrote for this week's product. We discuss our thought process, and finally we leave it in your capable hands to decide. Heidi, what did I miss? As I say every time, you don't miss much, but the only thing I would remind our listeners is that this is completely unsolicited. No one asks us to do this. We just feel like it's a service the world needs. Fully unsolicited, literally, no one asked for our opinions. We just feel compelled to offer them. Um, I mentioned, Heidi, the list a moment ago, you may recall, I mentioned our listeners' capable hands and minds and voting capabilities. Something has happened that's never happened on Jingle All the Way podcast its inception. A tie ding ding ding ding ding ding ding ding ding. No way, we tied up, huh? We tied up for Uno. Wow. Do you do you want to remind uh or introduce new listeners um as to what your Uno uh jingle was last week, many weeks ago? This is me thinking about what my jingle was. Um I remember mine.

SPEAKER_00 2:04

Mine was the kids say you know, ooh no, it's fun for all to play. You know, ooh no. Have some fun today, ooh no.

SPEAKER_01 2:17

Oh, I like that. It's very good. I can see why you got half the votes. Well, mine was if I keep wanting to sing the Wizard of Oz song. I don't remember it. Do you remember it? If a wonderful game was a woo-no. It wasn't that. This is no reflection on whether it was good or not. I can't remember what I had for breakfast. Game, there was the woo-no game. No, listen, I was gonna ask people anyway if other listeners are going through this because of the trying times or if it's age-related. But now, whenever I go to do a task, I have to say the task out loud repeatedly until I do it. Like, for example, I went to the beach today and didn't want to forget my book. So I had to go from one side of the house to the other and go book, book, book, book, book, book, book until I put the book in my hand. So I don't remember my Uno thing, but it doesn't mean I don't love it. I just can't, you know, I'll do that. I'm like laundry, laundry, laundry until I do the laundry, because otherwise I won't remember to do laundry. Um, so speaking of, I don't know, I can't think of a good segue. But speaking of segues, speaking of stuff, speaking of segues. Speaking of segues. I was I was trying to say something along the lines of maybe this is the first time that you won't know the jingle, the inspiration jingle. Because I've got inspiration corner this week this challenge accepted. Do you think I'll know it just based on like if it was something that I knew about, was popular with me, I was interested in. I if I start in the middle of the jingle, you'll know it for sure. Okay. If I start at the beginning of the jingle, I bet you will not know it in the fur. I don't know how many words. I bet you won't know it in six words. All right, let's try it. Let's roll. Okay, I'm gonna speak sing it. Sping it. I'm gonna speak uh, yes, I'm going to speak sing it. I'm gonna Frank Sinatra it or Barney the dinosaur, whichever, whoever is your favorite speak singer. That's quite a spectrum. They interview Barney and they're like, who are your influences? Okay, so how many words do you want? You said I could do it in six. Let's see if I can do it in six. Okay. Once upon a time there was. Once upon a time there was. Oh, wait a minute, wait, wait, wait, wait, wait. Uh choo choo Charlie. Yes. Yes, I knew this. I know this. If it's candy, I'm gonna know it. You know that from the beginning, though. Yes, ma'am. Oh, see, that surprises me. Respect. I didn't think you'd know it from the beginning. I thought if I started, if I said Charlie, you'd know it. It literally, if on it, well, I shouldn't say that because I did that with someone else. I'm like, you can name any TV sitcom theme song, and I'm gonna know it. And they were like, okay. And they named like three in a row, and I'm like, I've never heard that. But with candy, usually I'm gonna know it. But Bridget, give us the whole kit and caboodle because now I'm Jazz. Okay, okay.

SPEAKER_00 5:24

Once upon a time there was an engineer. Choo Choo Charlie was his name we hear. He had an engine and he sure had fun.

SPEAKER_01 5:34

Ate good and plenty candy to make his train run. Charlie says, love my good and plenty. Charlie says, Really rings the bell ding ding. Charlie says, love my good and plenty. I don't know any other candy that I love so well. Love it. And talk about a jingle. I mean, it's perfect. Talk about a jingle. So, first of all, the the That jingled my face off. I did I did. Um, the I've been sitting on this one because this is one of the greats, right? It is a great, yeah. Um, it's absolutely super, super great. Although the reason why I thought it might, yes, it's a candy-related jingle, but it's quite a bit before both of our time. So I thought maybe the entire everyone knows Charlie says, love my good and plenty. But I thought maybe like once upon a time there was an engineer. I thought you might not know the the like intro to it. But that said, um, the story of uh Choo Choo Charlie, which is the mascot, whatever, of Good and Plenty is actually a very, very compelling one. And it's a little bit of a play within a play. So pull up a chair and I will tell you all about it. Um the ad campaign itself was launched in 1950 by the Quaker City Confectionery Company of Philadelphia. The advertising executive was Russ Albin, and he adapted the ballad of Casey Jones. Play within a play. Do you know anything, Heidi, about Casey Jones? He was an engineer. Um the uh here's a here's a question that actually uh fans of the show will will definitely find interesting. Was he real or not real? Since you know so much about American history. He was real. Oh, really? Are you willing to bet all of your good and plenties on that? Yes, I'm willing to bet that. You looked that up because remember in The Fugitive, he goes, they pulled a Casey Jones. Remember that? Because it's my favorite movie because I've only seen it once and I don't I don't really remember. I remember when he jumped off the thing. Well, that's all you remember. Kill my wife.

SPEAKER_00 7:54

Oh boy.

SPEAKER_01 7:55

That's a separate thing. I don't want to get into whether you've seen that movie all the way through and you remember it, because it's A, if you're from Chicago, you have to see the whole thing. It's part of street cred and you have to know every line. But we're getting is it filmed in Chicago? He goes through the St. Patrick's Day Parade as it's going down through Chicago. Yes. It much of it, yes, was filmed in Chicago. A lot of it. Well, if you're from Chicago and you're gonna see one movie that includes Chicago, I think if you had one chip to play, that chip is Blues Brothers. The Blues Brothers. Agreed. So the second chip I will give you is the Fugitive. I will go re-watch it. Good plan. I didn't mean to derail us. So that's a play within a play within a play. So actually, yes, you are you and Harrison Ford. What's his name in the movie? Do you know? Harrison Ford is Dr. Kimball. Dr. Kimball. You and Dr. Kimball are correct. Casey Jones was a real person. Um, although it was adapted into an American folk song um based on what he did. So he was a railroad engineer. You were correct again. Um, in 1900, the New Orleans special was a passenger train which had left Memphis and he was the engineer. And when he got to Vaughn, Mississippi, there was a freight train that was blocking the tracks. And he told his fireman, I don't know what a fireman is, um, apparently somebody train related. And the guy's name was And fire related. That had to do with two things. You know, two things about a fireman. Fireman is a charge of fire, and train red, three things, um, four things, because this guy's name was Sim Webb, and he told him to jump to safety, and he did. And so Casey stayed on board to slow the crash, and he was the only casualty. Man, and so um there have been over 40 versions of the folk song on the ballad of Casey Jones, and um, up to and including the Grateful Dead version, which uh definitely took some liberties with the train. It was more of a metaphor thing, it was less about Casey Jones. But then let me ask you this though, as far as liberties go, uh if you're a candy jingle, if you're making a jingle for this candy, how do you get to how do you go like, you know what was great? That time that guy died, we should make this mascot the mascot for good and plenty. Well, you know, it's interesting because now here you've got perhaps the genius or madness of advertising executive Russ Albin, because in the 50s, now let's get back to the play. In the 50s, Choo Choo Charlie apparently was a college football player. And the and this Albin guy decides that the name and persona should be adapted to appeal to kids. And if you shook the good and plenty box, it sounded like a chugging train. That's where that like and and what if you listen to the old commercial, you hear them like shaking the box. That was the whole thing. So he then says, Well, everybody knows this you know, folk song. It's just like, didn't uh Melton John use the Marilyn Monroe song? Yeah, but he used his own song. Well, right, but you know, I mean everybody owns a folk song. Do they? Sure. Is it like a thing? We all own it. Well, now that I know that, I'm gonna make millions exactly resinging all those folk songs. This land is this land is your land. That's a folk song, right? What? This land is your land, that's a folk song, right? Well, the adaptation would be owned by somebody. The lyrics, I I mean interesting. We could make a candy and use this land is your land to like sell licorice. Yes, although we could, but I'd sell a better candy, I think, than licorice. Shut the not goodness. That is delicious, certainly not a black licorice kind of anise type of candy. Well, it's an acquired taste. When you get to this level of candy connoisseur and ship, which I just made up, in case anybody didn't know. You uh you like lick because you're like, this is good, it's just refined. But I also like good and fruity. I was gonna say, good and fruity is like I wouldn't a good time. I wouldn't bother much with good and plenty if it were me. I like it for its nostalgia. I and I do, I like it quite a bit. Certainly I've enjoyed plenty of good and plenties, but uh the for me, the good and fruity was definitely an upgrade. Yeah, well, you never see it anywhere either. It's hard to come by. Um now I don't even know if this is a play within a play within a play, but the good and plenty was uh first produced in 1893, and it is the oldest uh still produced branded candy in the United States. Really? 1893, that is some old candy. That is some old candy, and it kind of makes sense because again, if you if you if you were like if you were stranded on a desert island, you can only have one candy. Are you gonna pick good and plant? Well, I'm with you there, but uh when you get that craving, there's nothing that matches it. It is really good, although good and fruity is so incredibly good. And and I I recently someone compared a Mike and Ike to a good and fruity, and I was like Oh, I knew someone was gonna do that, and it angers me already. I don't know who that person was, but they need to do that. Well, I was like, no, no, no, no. Very, very, very, very different. There's something that's like it's like a hard candy on the outside, but like a tinkly hard candy, like tinkle tinkle, tinkley. Yeah, tinkle like they tinkle on your teeth. Tinkley. Like they tinkle on chicklets. That's what they were named for that sound, I think. Chicklets. Oh, really? They chickle on your teeth. Well, here's the thing though, and it's a word that I can't, or a description that I cannot stand whenever you watch like a cooking show and they say mouthfeel, because I was like, it's like how you feel about um what's that word you're doing? I don't like meal. Um, yeah. So mouthfeel to me, I'm like, don't ever. But in fairness, it's a total different mouthfeel. That is the right way to describe the wrong comparison feel. A teeth and mouthfeel. Yeah, but teeth, it's definitely a teeth feel. And that's why I like to like rattle cough drops around up there or like crunch on ice cubes. I definitely like the like teeth thing. I'm I'm sure I'm grossing some people out, but I really a person who chews on ice, yeah. There should be a comparison and a Venn diagram to serial killers. Even when someone does it across the room, I'm like, that has got to stop. That has got to be. No, and what is the But it's so incredibly satisfying. Is it though? To like be like, I almost broke my teeth and I'm uncomfortable. Now there's shards of ice in my mouth. Fun fact, I've never ever hurt my teeth on ice, but you know what? I actually did break a crown on, and I had to come home from college because I broke a crown on a. Do you remember? Oh, let me think about this. Uh, like a juju bead or a junior mint or a no, it was a good and fruity. Now it's come full circle. Now we're in a dream within a dream. A good and fruity. You must have got a bum one. Well, I mean, the reality is I'm sure I weakened my tooth enough by cracking, you know, glassy glass of ice cubes, and that was it. You don't still do that now as a knowledgeable adult, do you? Um, not a lot. I know there's people out there that do it. I don't get it. So it feels like chewing on rocks. It's extremely satisfying. I it's so good. And I love the rattling around that it makes. It's so good. Again, I think there's a study in there that should happen. Get to each their own. To each their own. To each their own. Um, now here's a question. The good and plenty, which was invented in 1893. Um, what else? What do you suppose it was invented for? Medicine. What funny? 1893. What happened in 1893 in Chicago? Oh, the fire? I don't know. What are you getting at? A murder? World's Fair. That's what it was. The World's Fair did happen in Chicago in 1893. That's correct. But Good and Plenty wasn't invented for that. You really threw me off with casting such a wide net. As soon as I saw 1893, I was like, oh, that was invented for the World's Fair, of course. Um, although I was wrong. So that was just me leading you to you gave us the whole story, but then you were wrong anyway. I wanted to see if you'd follow like in my footsteps, but you did not at all. I did not. Absolutely went the other way. Um, but so I looked it up and I was like, that can't be. Just today, I was watching something about how Palmer House is claiming that they invented the brownie for 1893 World's Fair, and I was like, hmm, today's an I'm like, it's an 1893 day. Um, but no, good and bunny was not invented for the World's Fair. It was being invented on the other side of the country in Philadelphia, seemingly unrelated. Um, what was invented for the 1893 World's Fair, which is a treat that people still enjoy today, albeit a controversial one, was do you know pepper and patty?

SPEAKER_00 17:48

No.

SPEAKER_01 17:49

What? Cracker Jacks. Ooh, Cracker Jacks, really, and I say it is a controversial one because seemingly the rest of the world has gone crazy and they mispronounce it. It is what do they call it? They call it Cracker Jack. It is Cracker Jack. No, it's Cracker Jacks. Buy me some peanuts and cracker jacks, but they mean multiple boxes of singular cracker jacks. Like a palette of them. Well, they've got a couple of friends. You're not gonna share one teeny box of Cracker Jack. Like, buy me a peanut and cracker jack. Well, when you're out with your friend, I mean, come on, you do know it's cracker jack, it's not cracker jack. I've been told that, but I refuse. I will not recognize Cracker Jack. I recognize Cracker Jacks. Like our aunt who only pronounces it the jewels, even though it is the jewel. Well, I will say sometimes I feel as folks maybe get older, a lot of things become plural, like animal names, product names, store names, everything always gets pluralized. I will say, my entire life I've known it to be Cracker Jacks. And I stand, and even though people will say, like, no, no, that's not what they sing and take me out to the ballgame, that's fine, but that's also wrong. I like how you boldly assert your I'm I'm with you, man. If you believe something to be true, then it must be. You gotta stand up for what you believe in. This really is about believing for yourself and empowerment at the end of the day. Oh my gosh. Yep. The Cracker Jack people are like, it isn't Cracker Jack. Maybe maybe we'll get our first like response from an advertiser on our on a jingle. We rage baited them. Yeah, maybe we rage baited them out of like like into the controversy. They're like, we can't stand it anymore. Speaking of can't stand it, my jingle is burning a hole in my brain. So you've got to go, or else I'm accidentally just gonna blurt mine out. Okay. Well, this episode, our product is ivory soap. And ivory soap, they I I read something somewhere that they said, of all your senses, the strongest sense tied to memory is scent. And more than you know, hearing someone's voice that you haven't heard for a long time, seeing them scent is just strong, the strongest connection to memory. And that's true because if you've I've heard that. I've heard that, yeah. Well, and it's very true. Like if I smell joy perfume, Aunt Jane wore joy perfume. And it's like an instant, and it's not something you smell all the time, it's not worn all the time anymore. So when you you you're like rocketed back to that. And ivory soap is the same type of thing that I think of, and it has been around for generations, but I'm like, man, whenever I smell ivory soap, it gives me a very calm, like warm, secure, happy, clean scent. Did you grandma have ivory soap? Grandma had ivory soap, yes. Everybody had ivory soap. That's the thing. Yeah, everybody had ivory so it's been around for quite some times. Quite some time. I see a pluralized time. Crackers. I just did it as an old person. It's been quite some times since it's been around, guys. Um, so my jingle is um clean and gentle and good is new. That's what I re will do for you. Ooh. Do it again. Clean and gentle and good is new. That's what Ivory will do for you. Quack. Quack. I feel like you could have a little rubber jockey in the tub. It could, it could. Well, and I was happy because clean and good for you. That's what I re will do for you. I like the um baritone base that you brought in there. Well, I try to find it. I usually do a little bit of research on our products or a lot if I'm the person bringing the inspo. But I wrote it and then I went to the site after. And like Ivory has such a history and it feels like it should be. But I'm like, I have to get the gentle part in because that's one of the main things it's known for. And so when I clicked on the page, it says birth of an icon. It may be a simple formula, but staying true to promise has kept Ivory pure, clean, and gentle for seven generations. Because gentle is a big part of it. So clean and gentle and good as new, that's what Ivory will do for you. Um, I love it. I think it definitely captures their because I also looked up well, A, to your point, I've known the brand itself for my entire lifetime. B, I also looked up some of their brand. And, you know, we're this episode finds us squarely in the 1800s. Did you know that Ivory Soap was created in 1879 by James Norris Gamble, hence Proc Proctor and Gamble? And did you know that he named it after a line in the biblical Psalm 45? All that garmenter out of yeah, out of ivory places. And it was supposed to be ivory palaces. Oh, out of ivory palaces, and it was supposed to be um, it floats, which back in the day they were like people were bathing in rivers, so they were like, Oh, sweet, this floats, so you can grab it. Can you even imagine like the the I'd bathe in a river today? But isn't that very American and of that era that it would be for all peoples and a lot, anybody who needed to bathe in the river, off you go. You're good to go. Here comes some ivory soap floating down the river for you. You could pass it from neighborhood to neighborhood along the river. Yeah, exactly. You could be like, hey, I'm done with this. And then I always think back to the friends thing, which was like, think of the first place you wash in the last place I wash. When they share soap, and they're like, You can't share soap. Like, it's self-cleaning. That was friends, wasn't it? Wasn't them friends. It might have been friends. It's self-cleaning. Oh, yeah. Um, okay, so good and uh no, what was it? Clean and gentle and good as new. That's what Ivory will do for you. Yay! Oh, that's really, really good. They're gonna love that. I hope so. Let's hear uh, let's hear your ivory. Maybe we can make maybe we can mash them together. Um, sometimes we're on the same track, uh, same vibe, sometimes not as much. So mine goes like this.

SPEAKER_00 24:48

Do you want a different soap? Nope. I want my ivory soap, ivory soap. It's not made from elephants, but it will keep you smelling fresh. Do you want another soap? Nope. I want my ivory soap.

SPEAKER_01 25:04

I like it. Explain the elephant part, please. It just occurred to me. You know, if somebody so here's the thing if you know the ivory brand and you know that they're gentle and good as new, etc., that's that's perfectly great. But let's say an alien stumbles down from Mars and they're not sure, right, what they want. I feel as though, you know, what do you mean, ivory soap? And what do you mean, ivory soap? Is it for elephants? Is it made from elephants? And it's like, no, no, no, but it will keep you smelling fresh. It is the most absolutely earwormiest earworm that is ever. Do you want a different soap? Nope. I want my ivory soap.

SPEAKER_00 25:56

Call and response, ivy soap. It's not made from elephants, but it will keep you smelling fresh.

SPEAKER_01 26:04

Do you want another soap? Nope. I want my ivory soap. So maybe they want to get into something a little jazzier. Maybe you want to appeal to Gen Z. Gen Z. I do like, do you want another soap? Nope. But tell me that I know you explained the elephant part, but I need more. Well, okay, so I checked and it's not made from elephants. So I think Can you imagine the horror show if it was? Like we'd be like, everyone, gather round. You you may not know this, but there's this real bad news flash. News flash. It is not made from elephants, but it will keep you smelling fresh. These are all factual things. This is a fact. Do I want another soap? Nope. That's a fact. Yep. Is it made from elephants? No. Will it keep you smelling fresh?

SPEAKER_00 26:55

Yes.

SPEAKER_01 26:55

Yes. Again, this is the only thing that you know of that's ivory that isn't made from elephants. Think about that. I can't. I was trying to, and it was spinning me out of control. But you still know it's a it's it doesn't rhyme, but that's okay. Elephants, but it will keep you smelling fresh. How about this? No, it's not made from elephants. And no, it's not for sycophants. That's what we should say. Good rhyme. That was a good rhyme, boss. Wait, good rhyme. What a sycophant is that someone that's like a yes man, right? I believe so. Like a smithers? Like a smithers is a sycophant. This goes against every sycophantic urge in my body. Um, it's not so you don't think elephants and smelling fresh rhymes. It's no worse than what's the one in it was blowing like a hurricane in rock and roll music. That's probably the worst rock rhyme that there is out there. Which which song are you talking about?

SPEAKER_00 28:00

Um, in um man, they were blowing like a hurricane. You imagine they had a rock and band. Yeah, they were blowing like a hurricane. That's it, rock and roll music. Yeah, that's not a real good one.

SPEAKER_01 28:15

That and no offense to literally one of my absolute idols, because literally Bono has written some of the best lines I've ever heard in my entire life. However, there is one where every time I hear it, I'm like, oh, I wish he'd rewrite that one. And it's Freedom Has a Scent like the Top of a Newborn Baby's Head. That's not even a rhyme. That's just a a like a simile that's terrible. Yeah, but it also rhymes. And again, you know what? If you're gonna pump out so many genius things, a couple are gonna slip past the filter, like temporary secretary. Again, you can be a genius. The whole idea is that you put your creative flow out there. So some of the, you know, not every single thing is gonna, you know. Not every bar of soap floats unless it's ivory. Correct, Amundo. What's their purity percentage? Do you remember? It's like 99 and a fourth or 99 and 44, 44. 44 100ths. Yeah. So that's pretty pure. That's pretty darn pure. So I'm 99 and 99 and 44 100ths percent sure that my jingle is gonna get the most votes this week. No offense, because your jingle is fantastic. But I really think that people are gonna be, I'm so happy that this song now has that my jingle has been unleashed into the world so that it can permeate all of your brains for the next few weeks. Every time you're it'll be three in the morning, you're trying to go to sleep, and you'll be like, Do I want another so? Nope. I want my every so. So we shall see. Well, it's very exciting. Okay, so let's see what comes up next. Let's see what comes up next. Okay. Apple. No. Okay. How about nerd wallet? Nerd wallet. Bridget's wallet. That's my jingle. All right, hold on now. Hold our new. Here we go, here we go, here we go. What about Hanes? Ooh, let's do Hanes. Let's do Hanes.

SPEAKER_00 30:35

Mm-hmm.

SPEAKER_01 30:36

The gloves are coming off. So, first ever tie. Kudos to you, and kudos to me. Kudos to us, and kudos to our wonderful jinglers and janglers who um are with us on this fantastic journey. And we hope that you enjoyed um learning about Good and Plenty, about how Bridget broke her tooth on a good and plenty. Ivory soap. That it's not made from elephants. It's not. No matter what you may have been thinking. We're gonna start a campaign. It's not made from elephants. We can't stress this enough, people. We are through the looking glass. Um well, awesome. Well, thanks for listening, everyone. We love you very oh, Bridget, where do we have more listeners in? Have we hit listeners in Oceana yet? Because that is my goal. I don't know, but I will we will open the show next week with a special shout out to Oceana. Yeah, let's do some let's do some research on them and really try to get them on board. Yeah, I like this. Okay, we'll we'll find out like what are Oceanics into, and we'll make sure. We're just gonna come up with some slant rhymes for you guys pretty soon. We can definitely um we can definitely work with that. Oceanna, oh don't you cry for me because I've gone across the ocean for you alone to see. Oh Shiana, don't you cry for me? We've got something to say. You're gonna start listening to Jingle all the way. Hey, ding, hey, ding, quack. Well, thanks, jinglers. Until next time. Jingle away. Jingle away.